Case study 08 / Innovation / Product strategy
Luxury Fragrance Personalisation
Innovation concept
Make luxury fragrance discovery more personal.
A L’Oréal Brandstorm concept exploring how neural and olfactory preference mapping could support fragrance discovery.
Editorial illustration of the project’s focus.
01 / Context
The problem
Choosing a fragrance is subjective, and generic product descriptions do not always help a customer understand their own preferences.
02 / Ownership
My contribution
Preference-mapping concepts, product personalisation, premium positioning and commercial hypothesis development.
The proposed experience
- Explore a customer’s personal preferences.
- Use preference mapping to support fragrance discovery.
- Connect product personalisation with a premium experience.
The commercial questions
The project examines willingness to pay and customer lifetime value as hypotheses to test. Personalisation has to improve the customer’s decision and experience before its commercial value can be assumed.
Model outputs / Assumptions apply
What the model explores
- Proposed price premium
- 25%
A pricing assumption: $180 standard ASP versus $225 for the concept. Willingness to pay has not been established by this model.
The idea to carry forward
Personalisation can create value when it improves the customer’s decision, experience and willingness to pay.
Competition and innovation concept. L’Oréal implementation, endorsement and realised commercial outcomes are not claimed.